The archive

Earlier chapters.

York Studio has evolved. These articles and project pages are preserved as a record of earlier work. They may contain dated guidance and do not describe our current services or commitments.

AI search & discovery

Field guide / archived

AI search, AEO, GEO and LLMO: a field guide to the terms

A plain-English map of AI search, AEO, GEO, LLMO, AI SEO, and AI visibility—and where each term is useful.

2026-08-20 · Published
Research protocol / archived

The AI Answer Variability Study

A null-condition study designed to measure how much AI answers move when the world being measured has not deliberately changed.

2026-08-20 · Protocol draft
Method note / archived

Why one AI visibility score is not enough

A useful AI visibility measurement needs its evidence, sample, method, and uncertainty—not just a number that went up.

2026-08-20 · Published

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